Privacy Policy
Effective date: October 22, 2026
Life Coverage (lifecoveragecall.com) connects people with a licensed life insurance agent. This policy explains what information we collect through this website and our phone line, how we use it, who we share it with, and the choices you have.
Information we collect
Information you give us. When you request a call, we collect who the coverage is for, your first name and your phone number. If you choose to, you can also give us your email address, an age, a short description of what you are looking for, and a preferred day and time for the call.
When you call us. Our phone system records the number you call from, the date and time, and the length of the call. If you leave a voicemail, the message is stored by our phone system. We do not record our phone conversations.
Information collected automatically. When you visit the site, Google Analytics and Google Ads use cookies and similar technology to collect information such as the pages you view, the buttons you tap, your device and browser type, your general location (such as city or state), and how you arrived at the site, including which ad you clicked. We do not send your name, phone number, email address, age or description to Google.
How we use your information
- To call or text you about life insurance, as you asked us to.
- To prepare quotes and answer your questions about coverage.
- To understand how visitors use the site, and to improve the site and our advertising.
- To keep the business records we need, and to meet legal requirements.
Who we share it with
- The licensed life insurance agent who handles your request.
- Service providers that help us run the site and respond to you, such as website hosting, storing requests, and sending emails and text messages, and our phone service. They may use your information only to provide those services to us.
- Insurance companies, when you choose to apply for a policy, as part of that application.
- Others, when the law requires it.
We do not sell your personal information, and we do not share it with other companies for their own marketing.
Calls and text messages
When you request a call, you agree that a licensed agent may call or text you at the number you gave us about life insurance, including with automated technology. Agreeing is not a condition of buying anything. Message and data rates may apply. To stop text messages, reply STOP. To stop calls, tell the agent or contact us using the details below.
Google Analytics and cookies
We use Google Analytics to understand how visitors use this site, and Google Ads to see whether our ads lead to calls and requests. Both use cookies. You can learn how Google uses this information at How Google uses information from sites or apps that use our services. You can stop Google Analytics from collecting your visits with the Google Analytics opt-out browser add-on, and you can block or delete cookies in your browser's settings.
Do Not Track
Some browsers can send a "Do Not Track" signal. This site does not currently respond to Do Not Track signals.
How long we keep your information
We keep the information from your request for as long as we need it to respond to you and to keep our business records, and then we delete it. Google Analytics keeps visit information for 14 months.
How we protect it
We use reasonable safeguards to protect the information you give us. No website or storage system is completely secure, so we cannot guarantee absolute security.
Reviewing or changing your information
You can ask to see, correct or delete the information you sent us by contacting us using the details below. We will respond within a reasonable time.
Children
This site is not intended for children under 13, and we do not knowingly collect information from them.
Changes to this policy
If we change this policy, we will post the new version on this page with a new effective date.
Contact us
For any question about this policy, or to see, correct or delete your information, contact Life Coverage at privacy@lifecoveragecall.com.